This Privacy Policy explains how The Panel and Paper Co (“we,” “us,” or “our”), operating via the website www.orange-zebra-474181.hostingersite.com (the “Site”), collects, uses, and shares your personal information when you visit or make a purchase on our Site.

Information We Collect

When you access our Site, we gather certain details about your device, your activity on the Site, and information needed to process your orders. We may also collect additional data if you contact our customer support team. Any data that can directly or indirectly identify you is referred to here as “Personal Information.” Below is an outline of the types of Personal Information we collect and why.

Device Information

• Examples: Browser type and version, IP address, time zone, cookie data, pages and products viewed, search queries, and interactions with the Site.
• Purpose: To ensure the Site loads correctly for you and to analyze Site usage for improvements.
• Collection method: Automatically gathered via cookies, log files, web beacons, tags, or pixels.
• Shared with: Our e-commerce platform Shopify and analytics services such as Google Analytics, Microsoft, and Google Adwords.

Order Details

• Examples: Name, billing and shipping addresses, payment information (including credit card details), email, and phone number.
• Purpose: To fulfill your orders, process payments, arrange delivery, send order confirmations and invoices, monitor for fraud risks, and, if you consent, send marketing communications.
• Collected directly from you.
• Shared with: Shopify and our inventory management partner, Veeqo.

Customer Support Information

• Examples: Name, contact details, payment info, billing and shipping addresses.
• Purpose: To provide support services.
• Collected from you.
• Shared with: Shopify, Zendesk (our customer support platform), and Trustpilot (our review system).

Marketing Information

• Examples: Name, address, email address.
• Purpose: To keep you informed about products, promotions, and offers you may find interesting.
• Collected when you sign up for newsletters or opt-in during purchase.
• Shared with: Shopify and Klaviyo (email marketing service).

Children’s Privacy

Our Site is intended for users aged 18 and over. We do not knowingly collect Personal Information from minors. If you believe your child has submitted Personal Information to us, please contact us at sales@orange-zebra-474181.hostingersite.comto request removal.

Sharing Your Information

We share your Personal Information only with trusted service providers who assist us in delivering our services and fulfilling contracts with you. For example:

• Shopify powers our online store. You can review Shopify’s privacy practices here: Shopify Privacy Policy.
• We may disclose your information to comply with legal requirements, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your information to deliver personalized marketing communications and ads that align with your interests, including via Google Analytics and other advertising partners.

• Learn more about Google Analytics here: Google Privacy and opt-out here: Google Analytics Opt-out.
• For more on how targeted advertising works, visit the Network Advertising Initiative: NAI How Ads Work.

You can opt out of personalized ads through these platforms:

• Facebook: Facebook Ad Settings
• Google: Google Ads Settings
• Bing: Bing Personalized Ads
• Or via the Digital Advertising Alliance’s opt-out portal: DAA Opt-out.

How We Use Your Personal Information

Your information is used primarily to provide and improve our services—processing orders, managing payments, shipping products, and communicating with you about your purchases and new offerings.

Legal Basis for Processing (GDPR)

For visitors from the European Economic Area (EEA), we process your data based on:

• Your consent;
• The necessity to perform our contract with you;
• Compliance with legal obligations;
• Protection of vital interests;
• Tasks carried out in the public interest;
• Our legitimate interests, provided they don’t override your rights.

Data Retention

We keep your personal data as long as necessary to fulfill our services unless you request deletion. For more on your right to erasure, see the section below.

Automated Decision-Making

We do not use fully automated decision-making that significantly affects you. Shopify, our platform provider, uses limited automated processes to detect and prevent fraud, but these do not have legal or significant effects on you.

Your Rights (GDPR)

If you live in the EEA, you have rights regarding your data, including access, correction, deletion, and data portability. To exercise these rights, please contact us at sales@orange-zebra-474181.hostingersite.com.

Your data may be processed initially in Ireland and then transferred to servers outside the EEA, including Canada and the United States. For details on how Shopify complies with GDPR, see their whitepaper here: Shopify GDPR Whitepaper.

Cookies

Cookies are small files stored on your device to enhance your browsing experience. We use various types of cookies:

• Essential Cookies: Required for site functionality (e.g., login, preferences). Blocking these may affect site performance.
• Analytics Cookies: Help us understand visitor behavior to improve the Site.
• Marketing Cookies: Used by partners to tailor advertising to your interests.
• Functional Cookies: Enable additional features and personalisation.

Most cookies persist from 30 minutes up to two years. You can manage or block cookies via your browser settings. More info is available at All About Cookies.

Please note that blocking cookies may limit some website features and may not prevent information sharing with third-party advertising partners.

You can review and adjust your cookie preferences anytime via our Cookie Consent Manager, available when you first visit our Site and at: Cookie Preferences.

Do Not Track

Currently, there is no standard response to “Do Not Track” signals, so we do not alter data collection based on these signals.

Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Please review it periodically.

Contact Us

If you have any questions, concerns, or wish to exercise your privacy rights, please reach out to us at:
sales@orange-zebra-474181.hostingersite.com

You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we encourage you to contact us first so we can address your concerns directly.